Launched in 2005 by entrepreneurs Paul Sarfati and Arturo Martinez, Bamba Experience Group has transformed from a single travel concept into a diversified company with multiple brands catering to various niches in the tourism industry. Initially inspired by Sarfati’s backpacking adventures and his studies in entrepreneurship at Babson College, the company began by offering independent and experiential travel experiences under the name Bamba Travel. Over the years, it expanded its scope to include destination management, local experiences, tailor-made holidays, and women-focused group travel.
The company made its first significant expansion in 2008 by entering the destination management sector with operations in Mexico and Peru, eventually leading to the creation of Be DMC. This brand, which includes Be Mexico and Be Peru, collaborates with travel agencies and tour operators to offer local expertise. In 2013, the group further diversified with Urban Day Trips, emphasizing short, locally oriented travel experiences. In response to a demand for personalized travel planning, Baboo Travel was launched in 2020, connecting travelers with Local Experts via technology to streamline customized trip planning. Most recently, in 2026, the group introduced Viajando Juntas, a brand focused on small-group journeys for women seeking intimate and community-driven travel experiences.
Today, Bamba Experience Group’s portfolio is structured around different traveler needs. Bamba Travel continues to focus on independent and adventure travel, while Be DMC provides destination management services. Urban Day Trips offers local experiences, Baboo Travel facilitates tailor-made journeys using technology, and Viajando Juntas caters to women travelers. According to Sarfati, the company’s evolution reflects the shifting expectations of travelers and the necessity for businesses to adapt continually. He highlights the importance of embracing changes in travel, technology, and customer preferences.
Technology has become a pivotal element across all of Bamba Experience Group’s brands. The company is incorporating AI-enabled systems to enhance customer service areas such as inquiries, itinerary planning, bookings, and traveler communications. Sarfati emphasizes that while technology is integral, it is meant to support, not replace, the human aspect of travel services. This approach aligns with a broader trend in the tourism industry, where digital convenience is expected alongside human expertise for complex travel plans and personalized service.
Two decades after its inception, Bamba Experience Group illustrates a strategy focused on market specialization, with individual brands tailored to specific traveler demands. The company strategically positions itself to capitalize on ongoing trends in tourism, including experiential travel, customized itineraries, and digital planning, while leveraging shared technology and expertise across its diverse portfolio.
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